Privacy Policy

Privacy Policy

Last updated: 2 November 2026

  1. Introduction

Dentafusion Implant Group (“Dentafusion”, “we”, “us” or “our”) is an Australian supplier of dental implant systems, components, surgical guides and related digital dental services to dental professionals, dental practices and dental laboratories.

We recognise the importance of protecting personal information, particularly sensitive patient health information supplied to us for surgical guide planning and design.

This Privacy Policy explains how we collect, hold, use, disclose, secure and manage personal information in accordance with the Privacy Act 1988 (Cth), the Australian Privacy Principles (APPs) and other applicable laws.

  1. Personal Information We Collect

We may collect the following categories of information.

Customer and business information

  • Names, professional titles and business contact details.
  • Dental practice and laboratory names.
  • Billing and delivery addresses.
  • Website account and order information.
  • Purchase histories, invoices and payment transaction records.
  • Product enquiries, correspondence and technical support information.

Patient health and clinical information

Where necessary to provide surgical planning or guide design services, we may receive:

  • Patient names or unique case reference numbers.
  • Patient age or date of birth, where relevant.
  • CBCT scans and DICOM files.
  • Intraoral scans, STL files and digital impressions.
  • Dental photographs and relevant clinical notes.
  • Proposed implant positions and surgical planning information.
  • Other clinical information reasonably necessary to complete the requested service.

Patient clinical information is generally provided by the treating dental professional or dental practice rather than collected directly from patients.

We seek to limit the collection of patient information to what is reasonably necessary for the requested service.

  1. Collection of Sensitive Health Information and Patient Consent

Patient health information is classified as sensitive information under Australian privacy law and is subject to additional protections.

Dentafusion collects sensitive health information only where reasonably necessary for its services and where the collection is supported by valid patient consent or another lawful exception.

Dental professionals submitting clinical information to Dentafusion are expected to ensure they have appropriate authority to disclose that information, including for surgical planning services involving authorised contractors in Australia and New Zealand.

Dentafusion may request confirmation of the relevant consent or other lawful authority before accepting or processing identifiable patient information.

Where appropriate, we may decline to process clinical information if the necessary authority cannot be established.

We encourage the use of unique case reference numbers and the removal of unnecessary patient identifiers wherever practicable.

  1. How We Collect Information

We may collect personal information through:

  • Online customer registrations and purchases.
  • Website enquiries and contact forms.
  • Surgical guide planning requests.
  • Digital file submissions.
  • Email and telephone communications.
  • Dental planning and design software.
  • Treating dental professionals and their authorised representatives.
  • Relevant third-party service providers.

Where practicable, individuals may make general enquiries anonymously or using a pseudonym.

Identification may be required where necessary to fulfil orders, manage accounts or provide surgical planning services.

  1. Purposes for Which Information Is Used

We may use personal information for:

  • Processing product orders and payments.
  • Managing customer accounts and deliveries.
  • Providing product information and technical support.
  • Managing warranties, returns and complaints.
  • Reviewing clinical scans and treatment planning information.
  • Designing surgical guides and coordinating their manufacture.
  • Communicating with treating dental professionals.
  • Performing quality assurance and resolving technical concerns.
  • Maintaining required business and regulatory records.
  • Meeting applicable legal obligations.

Identifiable patient health information is not used for unrelated marketing, advertising or commercial profiling.

We will not use or disclose patient health information for unrelated purposes unless authorised by the individual or otherwise permitted by law.

  1. Responsibilities of Treating Dental Professionals

Dentafusion generally provides surgical planning and design services at the request of a treating dental professional.

The treating dental professional remains responsible for the patient’s diagnosis, treatment planning decisions, clinical care and obtaining any required consent or other lawful authority to disclose patient information.

Dentafusion is independently responsible for its own handling of personal information under applicable privacy laws.

Where reasonable in the circumstances, Dentafusion will take steps to ensure patients are informed that their information may be received and processed by Dentafusion, including through information provided by their treating dental practice.

Providing technical planning or surgical guide design services does not, by itself, establish a treating dentist–patient relationship between Dentafusion and the patient.

  1. Surgical Guide Design in Australia and New Zealand

Dentafusion uses personnel and independent contractors located in Australia and New Zealand for surgical guide planning and design.

To complete these services, we may disclose relevant patient information to authorised designers, including patient names, CBCT scans, DICOM files, STL files and other necessary clinical information.

We take reasonable steps to ensure information is disclosed only to individuals who require access for the authorised service.

Independent contractors are expected to comply with applicable confidentiality, information security and privacy obligations.

Dentafusion seeks to implement appropriate contractual safeguards governing the permitted use, storage, disclosure, retention and deletion of patient information.

Contractors must not use patient information for unrelated purposes or disclose it to unauthorised parties.

  1. Overseas Disclosure

Dentafusion may disclose identifiable patient health information to independent surgical planning contractors located in New Zealand.

We take reasonable steps required under applicable Australian privacy law to protect personal information disclosed to overseas recipients, including measures intended to ensure that recipients do not handle the information in a manner inconsistent with the applicable Australian Privacy Principles.

Where applicable, Dentafusion may remain accountable for the handling of personal information by overseas recipients.

Patient information may be temporarily stored or processed on authorised contractors’ systems as necessary to provide surgical planning services.

Other personal information may be processed overseas by website, payment or technology service providers. The countries involved depend on the relevant service arrangements.

  1. Storage and Security of Patient Information

Dentafusion takes reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification and disclosure.

CBCT, DICOM, STL and surgical planning files held directly by Dentafusion are generally stored locally on computers used for surgical planning.

Information may also be temporarily processed or stored by authorised independent contractors where required to complete the requested service.

Our information security approach includes the use of appropriate technical and organisational safeguards, having regard to the sensitivity of the information and the risks associated with its handling.

Such safeguards may include:

  • Restricting access to authorised personnel.
  • Appropriate computer and account security.
  • Secure methods of transferring clinical files.
  • Confidentiality and data protection obligations.
  • Protection against unauthorised copying or disclosure.
  • Appropriate backup and recovery arrangements.
  • Secure disposal of information no longer required.

We review information-handling practices and seek to address identified risks.

  1. Retention and Secure Disposal

Dentafusion retains personal information only for as long as reasonably necessary for authorised business purposes or as required or permitted by law.

Clinical information may be retained for surgical guide planning, manufacturing coordination, quality assurance, technical support, complaint handling and applicable legal or regulatory requirements.

Retention periods may vary depending on the nature of the information and relevant obligations.

When personal information is no longer required for a permitted purpose, and no legal obligation requires its retention, we take reasonable steps to securely destroy or de-identify it.

Where appropriate, this includes addressing copies held by authorised contractors.

Requests for deletion may be submitted using the contact details below and will be assessed against applicable legal, regulatory and operational requirements.

  1. Online Purchases and Payment Processing

Dentafusion allows customers to purchase products directly through its website.

Online payments are processed using WooPayments, which uses Stripe payment processing infrastructure.

Relevant customer and transaction information may be shared with payment providers for:

  • Payment processing and authorisation.
  • Fraud prevention and security.
  • Refunds and transaction disputes.
  • Compliance with financial and legal obligations.

Payment card information is handled through the applicable payment processing infrastructure.

Dentafusion may retain billing details, order histories and transaction references for legitimate business, accounting and customer service purposes.

We do not ordinarily retain complete payment card numbers in our own business records.

  1. Disclosure to Third Parties

We may disclose personal information to:

  • Authorised surgical planning contractors.
  • Dental laboratories and surgical guide manufacturers.
  • CAD/CAM and software service providers.
  • Website hosting and e-commerce providers.
  • Payment processing providers.
  • Shipping and courier companies.
  • IT and technical support providers.
  • Professional advisers.
  • Government or regulatory authorities where required or authorised by law.

We seek to limit disclosure to information reasonably necessary for the relevant purpose.

We do not sell identifiable patient health information.

  1. Website Cookies and Analytics

Our website may use cookies and similar technologies for shopping cart functionality, customer account sessions, transaction processing, website performance and analytics.

Some technologies may be provided by third parties.

Users may manage cookies through their browser settings, although disabling certain cookies may affect website functionality.

  1. Marketing Communications

We may send business customers information about products, training, promotions and services where permitted by law.

Recipients may opt out of marketing communications at any time.

Identifiable patient health information is not used for unrelated marketing without appropriate lawful authorisation.

  1. Accuracy of Information

We take reasonable steps to ensure that personal information we collect, use and disclose is accurate, up to date, complete and relevant for its intended purpose.

Treating dental professionals are responsible for supplying accurate clinical information and notifying us of relevant corrections.

  1. Access and Correction

Individuals may request access to personal information held by Dentafusion or request correction of inaccurate, outdated, incomplete, irrelevant or misleading information.

Requests can be submitted using the contact details below.

We may verify the identity and authority of the requester before responding.

Where requests concern information provided by a treating dental practice, we may consult the practice where appropriate, without limiting the individual’s rights under applicable privacy law.

We will respond within a reasonable period and provide reasons where access or correction is lawfully refused.

  1. Unsolicited Personal Information

If Dentafusion receives personal information that was not requested, we will assess whether the information could lawfully have been collected.

Where required by applicable privacy law, information that should not have been collected will be securely destroyed or de-identified, provided it is lawful and reasonable to do so.

  1. Data Breaches and Privacy Incidents

Dentafusion takes suspected and confirmed privacy or information security incidents seriously.

We will take appropriate steps to assess, contain, investigate and remediate suspected data breaches.

Where the Notifiable Data Breaches scheme applies and an eligible data breach occurs, Dentafusion will notify affected individuals and the Office of the Australian Information Commissioner as required by law.

We will also consider any applicable obligations to notify treating dental practices, contractors, regulatory authorities or other affected parties.

  1. Privacy Complaints

Individuals who have concerns about how Dentafusion handles personal information may contact us using the details below.

We will investigate privacy complaints and respond within a reasonable timeframe.

If a complaint is not resolved satisfactorily, individuals may be entitled to contact the Office of the Australian Information Commissioner.

Website: www.oaic.gov.au

  1. Contact Details

Dentafusion Implant Group

PO Box 877
Bulimba QLD 4171
Australia

Phone: +61 456 864 963

Email: admin@dentafusion.com.au

Website: www.dentafusion.com.au

Privacy enquiries, requests for access or correction, and complaints may be directed to the above contact details.

  1. Changes to This Privacy Policy

Dentafusion may update this Privacy Policy periodically to reflect changes in business operations, technology, legal requirements or information-handling practices.

The current version will be made available on our website with the date of the latest update.